The music video was filmed on November 27 and November 28, 2007 at an exclusive Hollywood nightclub and restaurant, Social Hollywood, and had a budget of US$ 500,000.
The music video begins with a group of ruthless paparazzi taking pictures outside a residential area where various blonde girls are changing clothes and playfully dancing. Spears is then shown in front of a multi-colored illuminated background wearing a brown-fur vest, black bra, and destroyed jeans.
Scenes with Spears tearing negative tabloid covers down and creating positive ones are interpolated throughout the video. Spears later joins the other girls who have changed into matching blonde-bob wigs, dark sunglasses, and black trench coats as they enter a car being hounded by paparazzi.
The girls make it to the party and exit the car in different clothes. Spears is wearing a sequined purple dress and Kimoto styled jacket. Inside the party a rouge paparazzi joins the girls in the bathroom and Spears finds out he is a pap.
She writes "sucker" on his forehead with red lip-stick and begins to dance with her friends in the bathroom. Lastly the girls are seen back at the apartment watching an entertainment news show where the "Britney invasion" from earlier is reported. The final scene shows a close up of Spears's face smirking.
The video came in two versions: USA Version and International Version. The International Version included scenes of Britney with a short blonde wig at the beginning, and different scenes towards the end of the video. The USA version excluded the wig scenes. The videos both included the same video effects, though.
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