Produced by Draw Pictures and shot on January 9, 2008 at Club King King in Hollywood, the Bravery’s video for "Believe" features Sam Endicott’s directorial debut. Working with Liverpool England based animation team, Goodtimes Moving Images Ltd, Endicott’s video is a performance video utilizing camera tricks and post animation.
Saturated colors make the video feel old and TV like, while camera tricks like the Alfred Hitchcock style Dolly Zoom and Endicott wearing a doggy cam (a camera strapped to the body allowing the subject to be completely centered in frame while the background moves) while crowd surfing, combine with post animation.
Instead of hiring extras, The Bravery invited 200 of their loyal fans to be apart of the video. The video debuted on Yahoo! on February 7, 2008.
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